ICICI Prudential Bancassurance

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ICICI Prudential Bancassurance

ICICI Prudential Banassurance Olympics, was a sales campaigns for the 2nd quarter of 2016. An incentive program that promised a real life Olympics experience, including sports competitions, marathons, medals, & a chance to meet and interact with iconic sports star and Olympic winners.



Event Type

Awards & Rewards

Cities

Hyderabad

BOI indulged in guerilla marketing; from interaction to co-participation with sports icons, the motto of winning Higher, Faster & Stronger was imbibed seamlessly. Engaging icons like Deepa Malik, Milind Soman, P.Gopichand, P.V Singhu, Farhan Akhtar, Orissa Kelley & 40 other artists, speaking the language of winning, gave the event a high motivational quotient that spread over next quarter results too.



Dream Run with Milind Soman & a visit to the P. Gopichand academy for an exhibition match. An Olympics Arena created at the Gachibowli stadium, with 50,000sq/mts dedicated to Bancassurance Olympics, with over 30 games open for participation.

Audience

Over 1400 sales drivers from ICICI Prudential

Experience

A complete Olympics experience, with the essence of Olympics, and most importantly the spirit of winning.

Highlights

Farhan Akhtar Live, Dream Run with Milind Soman, and other curated interventions..



Member of

Rated

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