Novartis - Keep it Pumping

Novartis - Keep it Pumping

Novartis launched its awareness campaign - Keep It Pumping at CSI Kolkata, over 3 days, reaching out to over 3000 cardiologists and medical practitioners.



Event Type

Brand Activation

Cities

Kolkata

BOI EXP strategized the entire space into 2 sections. A branding & interaction zone which would act as a magnet to pull crowd into the stall, and the product interaction section, which purely delved into Novartis' Vymada’s products



The highlight of the activation was a 6’ tall - life size Heart made from Lego bricks installed in the center of the booth, driving an instant connect on the message being driven home.

Audience

3000+ cardiologists and medical practitioners

Experience

Augmented Reality & State of Art Technology for interaction

Highlights

A life size Heart made from Lego bricks



Member of

Rated

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