Asia Star Club, ICICI Prudential Life Insurance Company’s initiative for top performing first time insurance advisors, was launched with a bang. The sights and sounds of Vietnam were used creatively to create fascinating experiences for the stars in ‘The Star of the East’.
Setting the tone and aura for a remarkable journey ahead, the immersive experiences started with a grand opening that set the stage for the brand’s journey.

As local hosts warmly greeted the visitors, campaigns and community building initiatives were used to build a sense of belonging and loyalty among the audiences who went on to interact with immersive installations and enjoyed engaging activities such as spinning in circles on small, round basket boats called the thung chai or thuyen thung. The guests also savored the ultimate in luxury and extravagant entertainment at Sky High, the trendiest rooftop nightclub that was dramatically set to build an unforgettable evening as it came alive with energetic music beats and the vibrant spirit of the guests. Starlit, the Reward & Recognition evening, made the winners feel truly ‘lit’ with Vietnamese lanterns drawing audiences in a dramatic way. The whole destination experience resonated with and captivated audiences to set a new standard in the industry.
Meticulous planning and execution ensured every detail was aligned with the brand’s vision and goal which was to build a strong and lasting brand perception for Asia Star Club, ensuring its relevance and appeal
for the next two decades.